Data – The Heart of Marketing Success
Students often ask me if I think they are ”creative” enough to be in marketing. Of course creativity is needed to apply insight to a business problem and to execute on a marketing campaign, but the...
View ArticleWhat’s The Next Big Thing In Social Media?
There seems to be a general malaise surrounding Facebook these days. Privacy issues, advertising controversies, and an IPO that resembled Niagara Falls just seem to be piling the pressure on poor...
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Is Facebook replacing the morning cup of coffee?
Has Facebook replaced the morning cup of coffee? According to the latest data from The Social Habit, American social media users 12+ roll out of bed and check Facebook … and another survey question...
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